SellerFolio · Guide

Guides

One page per screen, in the order the menu lists them. Each explains what the figures on that screen actually measure — which denominator a rate uses, which clock a date sits on, and why two similar-looking numbers in different places can both be right. Every screen also links its own guide from its header, so you rarely need this page twice.

Start here

New to SellerFolio?

Getting startedgetting-started.html The setup path in order — connect your shop, get orders in, set your time zone, cost your sales — then the optional extras. What to do, where, and how you know it’s done. Three minutes.
Watch

Video walkthroughs

Narrated video walkthroughsvideos.html The same ground as these pages, recorded against the shipped build — one narrated episode per screen, with chapters. Useful for learning a screen end to end; the written pages remain the faster way to look one thing up.
Home

Dashboard

Using the Dashboard/dashboard What each tile counts, which clock it is on, and which screen to open for the fuller answer.
Sell

Shows, orders and buyers

Using Shows/shows What a room's headline figures cover, how timing and pace are measured, and what naming a show before it has reported will cost you. Using Orders/orders The ledger, its stage strip, and everything the order drawer holds — settlement receipt, cost trail, packages and tracking. Using Customers/customers What counts as one customer, every flag and its exact threshold, and the demographics the platform genuinely does not give us.
Deliver

Getting it there, and back

Using Fulfillment/fulfillment The ship dock and the manifest, then delivery performance — where a parcel's days actually go, stage by stage. Using Packing/packing The bench loop: what each row state means, what every control writes, and what doing any of it twice does. Nothing here is irreversible. Using Returns/returns The response clock and what running it out costs, what returns cost you by brand and show, the buyer review queue, and cancellations.
Products

What you have, what you sell

Using Catalog/merchandise Identities, names and weights — what you sell. Not the same screen as Inventory, and the guide opens by drawing that line. Using Inventory/inventory Buys, bins and counts — what you physically hold and what it is worth.
Costing

What it costs you

Using Costing/costing Every cost state, how cost memory decides, the outlier rule — and the fact that this screen has no date window at all.
Money

What you kept

Using Performance/performance Every tab, every metric with its formula and denominator, and which filters reach which tab. Formerly Reports; /reports still resolves. Using Finance/finance The reconciliation, the money flow, the settlement records and the cash — plus a data dictionary mapping every name to TikTok's own field. Using Expenses/expenses The costs no order pays for, the receipts behind them, and what an AI-extracted field means next to one you typed.
Account

Access and tools

Using Settings/settings Team and permissions — one row per role with what it can and cannot do — plus what each change affects elsewhere, and what is not set here at all. The capture extensionChrome Installing and pairing the browser extension that captures a live show's receipts, with screenshots of every step.
Two things every guide assumes you know